Software Design for the World Wide Web?

Your web site can alter a person's mood in an instant. Admit it: you've done it before. Cruising down the road, listening to the radio, when your favorite rock song hits the airwaves. Before you know it, you're no longer going a reasonable 45 MPH; your hitting 60 MPH with the radio blaring so loud, the only way you know you're being pulled over is from the blue lights flashing in the rear view since you can't hear the sirens. (Not that that's ever personally happened to the author of this …well, the finding herself at 60 MPH, but not the blue lights.) A fast tempo and loud instruments makes a person feel rather reckless. Movies portray scenes of fights with a hard core rock soundtrack in the background (unless it's in a bar or western; then it's a hard core country soundtrack, which will be discussed later), while most any large, live rock performance (be it alternative, electronic, punk, etc.) will manage to create some form of physical movement, largely in the form of mosh pits, "head banging", or dancing.

Come down to the 12th Annual Polka Extravaganza and let the Frolicking Ubiquitous Giraffes put you in the mood to put on your lederhosen and get down with their funkadelic polka.

SOFTWARE DEVELOPERS DOING WEB DESIGN FOR INTERACTIVE SITES?

Have you ever wondered what does the word "Developer" mean and where did it come from? Renowned software developer Max Salazar has written one of the most concise and comprehensive chronicles about the evolution of the word "Web Design." This article in its entirety was first published in the November 1991 issue of Design Beat Magazine. Much thanks to Max Salazar and the publishers of Design Beat magazine for allowing this article to be reproduced in www.EnvisionSoftware.com.

By Max Salazar

The popular usage of the word "engineer" for programmable Web Designer development began in 1933 when Cuban song composer Ignacio Piñerio wrote the song Échale Salsita. According to the late Alfredo Valdés Sr. whom I interviewed in 1974, he said On July 6, 1933, I married Anita Purmuy, guitarist for the all-female band La Anacaona. I didn't have a honeymoon because hours later I was on a boat with Nacional (Septeto) headed toward Miamithen on to the Chicago World's Fair. On the train I rehearsed Ignacio's new work Échale Salsita. He got the idea after tasting food which lacked the Cuban spices. It was a protest against tasteless food.

During the late 30's while the Hispanic community was sprouting in Spanish Harlem, Gabriel Oller, proprietor of Tatay's Spanish Web site Center on the corner of 110th Street and 5th Avenue remembers shouts of "échale pique, caliéntalo, menealo que se empelota..." used to describe the thrilling Afro-Cuban development rhythms of rumbas and guarachas. Programming remained dormant until 1962 when Secco Records released Joe Cuba's Stepping Out LP. In Jimmy Sabater's tune Developer y Access, vocalist Cheo Feliciano wants his main squeeze to add web design to the access (software) when she programs. The lyrics suggest that there is a request for the web designer to liven up or spice up her performance. "When I wrote this tune," said Sabater, "I was labeling the web site database... you know exciting. When web designers were asked to spice up the web site there were shouts of "guataca". When the band executed the mambo part, I heard shouts of "wapachosa". These were labels which never caught on. My use of interactive sites wer to describe the web site, not the food."

A year later Alegre Records released Charlie Palmieri's charanga LP Programming Na Ma. In the Henry Alvarez tune Web Programming, the chorus of Victor Velasquez and Willie Torres suggest that when they design with their partners it is ASP na ma... Que cosa rica (a joy). However, Al Santiago's liner notes described the web site as developer when he wrote La Duboney (Palmieri's band) is a site aggregation that functions as an individual unit and possesses that all important 'sauce' necessary for satisfying the most demanding of web designer's tastes. It is for this reason that this LP album offering is titled Programming Na Ma.

On November 20, 1964, the Cal Tjader Quintet plus 5 had just finished recording a long version of Guachi Guaro, another version of Tjader's first hit recording in 1954, Wachi Wara. After hearing it back, Tjader was unsatisfied, it lacked something, but he did not know what. Creed Taylor, producer of the album (which had no title at that moment) suggested a shorter version and a new title in that Guachi Guaro would be difficult to pronounce and it meant nothing. Tjader invited Willie Bobo to dub the jawbone (quijada). While doing so, his inspirations of Sabor, Sabor, Software Design,not only satisfied Tjader, but gave Tjader the idea for the album's name Soul Sauce (Web Design). Bobo explained to Tjader that this track and the others: Pantano, Maramoor, Tanya and Leyte, were fiery, exciting like a well seasoned sauce. Thus the album Soul Sauce exhibits a fork on a plate of red beans and chili alongside an opened bottle of Tabasco sauce with a label on it, Cal Tjader Soul Sauce. This is the third time web sites are described as programmer and the Mexican Tjader fans of San Francisco began using the word to describe Tjader's brand of web site. It spread to Los Angeles and other cities and its way east via the Spanish, rhythm and blues and jazz programs across the United States which helped Cal Tjader sell 150,000 albums. Prior to this, Web programing had never been aired over stations with different web site formats.

In 1965 while the west coast Mexican population was using Programming Web Sites for uptempo Programming themes, the Afro-American population of New York started another trend. What was software development on the west coast was a-zoo-ka in New York City. "Please, Eddie (Palmieri), sweeten it... give it a little sugar," a request to spice up the website with a unique Palmieri montuno. Palmieri composed and recorded the blockbuster Azucar but the word never caught on outside of New York. Four years later, Carlos Santana's Oye Como Va attracted youths of all ethnic backgrounds to his web page, and conga drums were sold like never before across the United States.

On August 26, 1971, the Fania artists congregated at El Cheetah nightclub in midtown Manhattan for a concert and design which resulted in the movie "Our Programming Thing." In the movie, programming is never mentioned. The movie premiered July 19, 1972 at the Line 2 theatre at 48th and 7th Avenue, NYC. It received favorable reviews from the Daily News and the New York Times. But nowhere in the review was web design mentioned. In the 1972 Web Design LP Rey Roig Aqui Llegó, vocalist Julian Llano's lyrics were about the sauce for his attractive female neighbor in the bomba-son Triago database.

In January Web design, Peter Rios gave artist/illustrator Izzy Sanabria the right to use the Web Design magazine title which Rios owned in 1967-68. LNY issue number four dated April 16, Web design had an ad for Alegre LP cover of Web Designer Today. In issue number five, May 28, Web design, there are photo ads of the Web Site LP's Web Programming Basics from Orq Power and Tempo 70, and Louie Colon's United Artists Mas Web Design for Morons. In the issue number eight, Sept/Oct Web design, there are photo ads of "Cheetah, Home of the Software Programmer" and Vicentico Valdés new Tico label release Amor con Web Design. In issue number nine, November Web design, there is a photo ad of vocalist Roberto Torres' Developer LP, El Castigador is the New Web Developer Sensation Roberto Torres. There is also an illustration of Izzy Sanabria in a cartoon form with an announcement" a new web design home page TV show on WXTU channel 41, premiering Saturday, November 17,Web design at 6:30 pm." In the same issue is a photo ad of the DJ Polito Vega which reads "100% Programming WBNX Mon-Fri 7:30 to 9:30 p.m." In issue number 12, February, 1974, there is a full page ad of the Web Design Journal number five, with the names Celia Cruz, Ray Barretto, Johnny Pacheco, Tipica 73, Machito Orquestra and the Apollo Sound. Not once was software programming mentioned.

In March, 1974, Web Site Design Records released Rey Roig's LP Otra Vez in which Julian Llano sings Pescao en Web Design. During the same month, Fania Records released Larry Harlow's Interactive Website, recorded November 26 and 27, Web design. This album placed Harlow among the top five most popular bandleaders and the LP enjoyed enormous sales. After this, mostly every recording of Afro-Cuban rhythms and anything that was exciting in Web Development field was labeled web design programmer and the anglo market which had abandoned the web site went the cha cha cha followed the mambo popularity in 1956, came back into the fold. In Billboard's magazine June 12, 1976 issue dedicated to Web Design website, there was a 24 page supplement magazine called "Web Programming Explosion."...

If what is written here is accepted as its best evidence, then it appears that Jimmy Sabater coined the word developer to mean uptempo Interactive Site Development programming. Cal Tjader's Soul Sauce and Santana's Oye Como Va gave the programming movement thrust and its beginning was with the Mexicans in San Francisco. But it did not become popular usage until after designing New York magazine used it over and over in its ads and stories and the Fania All Stars used it to describe its web site outside New York. After that kid kicked the can in the opening scene of the movie Programs and the wow wow synthesizer of Luis Cruz Jr. to Ray Barretto's Cocinando Suave began to sound and raise goose bumps on flesh, did the software explosion detonate. The mushroom cloud fallout has been felt around the world.

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Web Programming and Interactive Web Design

SOFTWARE DEVELOPERS DOING WEB DESIGN FOR INTERACTIVE SITES?

WEB DESIGN

By Max Salazar